SASVA JUNOON 100 ml

The "Woody-Spicy" olfactory family embodies a warm, intriguing, and sophisticated character, often evoking a sense of timeless elegance and mystery. This fragrance category blends the natural strength and depth of woods with the fiery, aromatic allure of spices, creating a complex, multifaceted experience.

In a woody-spicy composition, rich notes such as sandalwood, cedar, and oud provide a grounding, earthy foundation, resonating with depth and resilience. These wood elements are often enhanced by the vibrant warmth of spices like black pepper, cinnamon, and clove, which add a bold, stimulating edge. The interplay between these two families creates a fragrance with both comforting warmth and a subtle exotic allure.

Woody-spicy fragrances are versatile, suitable for both day and evening, and typically appeal to those who appreciate a mature, enduring scent with a distinct personality. This family can be either intense or softly nuanced, making it adaptable to various settings and seasons. Each spray evokes an atmosphere of refined sophistication, ideal for wearers who seek an elegant yet adventurous fragrance journey.

Hamid Merati-Kashani: Master of Fragrance Creation

Hamid Merati-Kashani is a name that has resonated in the world of luxury and niche perfumery for many years. His story is one of passion, perseverance, and an extraordinary gift for blending scents into compositions that stimulate the senses and transport us to a world of dreams. A perfumer with Iranian roots, Hamid was born in Germany to an Iranian mother, which sparked his fascination with the world of fragrances and inspired him with the rich culture of the Middle East. He spent his childhood in Isfahan, Iran, which had a significant influence on his work.

His path to the world of perfumery was filled with challenges, but determination and talent led him to the pinnacle of the industry. Hamid Merati-Kashani acquired knowledge and honed his skills at leading European perfumery schools, where he had the opportunity to work with the best specialists in the field. After completing prestigious courses, his talent was quickly recognized by leading perfume brands, who trusted his intuition and sense of scent.

Hamid Merati-Kashani's style can be described as a combination of classic and modern. His compositions clearly show cultural influences, drawing from family traditions and childhood memories. Woody notes, spices, and the brilliance of noble resins play an essential role in his creations. He is inspired by natural landscapes, memories of travels, and emotions that he wants to capture and convey in his fragrances. His perfumes are like stories enclosed in a bottle – full of expression, depth, and emotion.

Hamid is known for his extraordinary attention to detail and understanding of his clients' needs. The compositions he creates are both elegant and intriguing, designed for people who want to stand out and appreciate luxury in its purest form. His perfumes are characterized by excellent longevity and complexity, which unfolds on the skin throughout the day, offering the wearer new sensations over time.

During his career, Hamid has collaborated with many renowned brands, including: Parfumes de Marly and its famous fragrances ALTHAÏR, Pegasus and Oriana. SASVA and its fragrances Fruit Du Paradise and Junoon. The Chorniche d'Or brand Miroir Magique. And many other selective and niche brands such as: Initio Parfums Prives, Amouage.

His greatest value lies in his ability to create fragrances that not only emphasize the individuality of the wearer but also evoke emotions and create unforgettable memories. Hamid Merati-Kashani's perfumes are a reflection of his vision – an invitation to a world where fragrance becomes the language of emotions, and every note tells part of his story.

Eau de Parfum is a popular and versatile perfume concentration that combines intensity and longevity with subtlety perfect for any occasion. It usually contains between 15% and 20% of fragrance oils, which allows the fragrance to fully develop for many hours without overwhelming projection.

Eau de Parfum develops gradually on the skin, offering a rich composition and depth of aromas. Thanks to the optimal content of fragrance essence, the fragrance lasts long on the skin, ensuring durability and a distinctive presence. Eau de Parfum works well both during the day and in the evening, offering an intensity suitable for everyday and special occasions.

This type of concentration is an excellent choice for people who appreciate a long-lasting, distinctive scent, but prefer a more moderate projection than with perfume extract. Eau de Parfum provides a balanced fragrance experience, offering depth and durability that can envelop the wearer in a warm and elegant aura, leaving a lasting impression.