GRITTI

Gritti Venetia – The Art of Venetian Perfumery Revolution

Gritti Venetia is a brand that merges the rich heritage of Venetian aristocracy with a modern approach to the art of perfumery. At its core lies the story of one of the most significant noble families of Renaissance Venice – the Gritti dynasty, known for its role in diplomacy and as one of the largest importers of oriental spices.

Today, this exceptional legacy is carried forward by Luca Gritti, hailed as “the rebel of Italian niche perfumery”. His visionary leadership and creative approach have made Gritti Venetia a symbol of Italian excellence in the world of luxury fragrances.

Luca Gritti – Visionary, Creator, and Heir to a Noble Legacy

Luca Gritti is not just the founder of the brand – he is the heir to a multi-generational passion for scent, tracing back to 16th-century Venice. His ancestors, including Andrea Gritti, the Doge of Venice, and his son Alvise Gritti, a renowned merchant and diplomat, shaped the city's commercial dominance by importing the finest ingredients from distant lands.

After taking over his family’s business in the early 2000s, Luca Gritti spent years as a third-party fragrance producer for major cosmetic brands. However, in 2010, he made a bold decision – to create his own brand, Gritti Venetia, where tradition, craftsmanship, and innovation come together seamlessly.

As the creative director of the brand, Luca Gritti revolutionized Italian niche perfumery, blending the finest raw materials with meticulous attention to detail. Every element – from the handcrafted caps of the White Collection to the velvet boxes of Gritti Privé – reflects his obsession with quality and unparalleled style.

Gritti Venetia Collections – Pure Italian Elegance

Black Collection – The brand’s first collection, launched in 2009, featuring bestsellers like 19-68, Decimo, and Rebellion. These are bold and charismatic compositions, crafted for those who seek powerful and distinctive fragrances.

White Collection – A journey through the many facets of femininity, explored through floral, fruity, and gourmand notes. The collection’s exquisite handmade caps highlight its refined craftsmanship.

I Turchesi – A tribute to Southern Italy, capturing its radiant colors and sun-soaked scents. The collection's standout, Pomelo Sorrento, is a luminous citrus masterpiece, embodying the new standard of Italian luxury perfumery.

Gritti Privé – A haute couture collection of perfume extraits, where luxury is expressed in velvet, 24K gold, and the rarest ingredients. These compositions represent the pinnacle of Italian artistry in perfumery.

Gritti Venetia’s Core Values – Artistic Perfumery with an Italian Soul

✔ Tradition and craftsmanship – Each fragrance tells a story of history, culture, and a passion for excellence.
✔ The finest ingredients – The brand collaborates with the best raw material suppliers, including Southern Italian citrus distillers.
✔ 100% Italian production – All fragrances are crafted in Bologna, where Gritti Venetia not only creates its own masterpieces but also partners with other luxury fragrance brands.
✔ Attention to detail – From the refined bottle caps to luxurious velvet packaging, every aspect is meticulously designed to highlight the brand’s exclusivity.

Who Is Gritti Venetia For?

Gritti Venetia is a brand for those who appreciate individuality and the true art of perfumery. If you seek a one-of-a-kind scent that tells a story, Gritti Venetia offers compositions that are as bold and distinctive as the people who wear them.

These fragrances are for individuals who:

Desire luxury and the highest quality.
Want to express their uniqueness with a remarkable scent.
Find inspiration in history, art, and Italian craftsmanship.
Embrace deep, memorable, and character-driven compositions.

Gritti Venetia is a brand that embodies the Italian art of perfumery. Its history is one of heritage, craftsmanship, and passion, which Luca Gritti masterfully brings into the modern world, creating fragrances for the most discerning connoisseurs of luxury.

Discover Gritti Venetia at La Selection – scents that carry history into the future.