Anna Lotan – Israeli legend of professional skin care for salons.

Anna Lotan – An Israeli Legend of Professional Skin Care

When Anna Lotan opened the doors of her private laboratory in picturesque Keisaria in the late 1970s, she knew one thing: cosmetics should not only beautify, but above all, heal and support the skin's natural regeneration. Today, after more than five decades of passion, research, and an unwavering pursuit of perfection, the Anna Lotan brand is synonymous with effectiveness and safety in the world of professional dermocosmetics. It's a story worth knowing – not only for its exceptional products, but above all because it demonstrates how true passion and scientific knowledge can change the face of modern cosmetology.

From Kibbutz to World Recognition – The Story of an Extraordinary Woman

Anna Lotan is not just a brand name – it is, above all, the story of a pioneer who dedicated her entire life to skin science. Born in Europe, Anna acquired her knowledge in the best scientific centers of the time: she studied cosmetic chemistry in Germany, cosmetic production in Switzerland, and completed her education in Vienna and Paris. In 1950, full of dreams and determination, she emigrated to Israel, where she began a new chapter in her life.

Back in the 1960s, Anna Lotan made history in cosmetology by discovering the revolutionary method of cold hydration, cleansing the face without warming the epidermis. This groundbreaking invention, described in textbooks for cosmetologists worldwide, remains a benchmark for safety for sensitive, vascular, and problem skin. No one before her—or after her—has created a product so safe and yet so effective.

In the late 1970s, Anna Lotan realized her greatest dream: she opened a private laboratory in Keissaria, where, under the supervision of an international commission, she could independently certify her dermocosmetics. Her vision was clear: to create cosmetics that would provide real help for people struggling with skin problems caused by illness, hormones, or harsh weather conditions. Knowing that these problems were medical in nature, she targeted her products to dermatologists and cosmetologists from the outset.

Today, the family business is run by Anna Lotan's daughter and son – Liora Chitron and Oded Lotan – continuing their mother's mission and ensuring that each product maintains the highest quality standards that have become the brand's hallmark.

"Skin Friendly Care" Philosophy – Cosmetics That Support, Not Disturb

At the heart of Anna Lotan's philosophy is the belief that skin has a natural ability to regenerate – the role of professional cosmetics is to support these processes, not interfere with them. This approach, called "Skin Friendly Care," means creating products that are as safe as possible for even the most sensitive skin, while simultaneously providing the skin with what it truly needs.

The Anna Lotan brand consistently pursues this vision at every stage of cosmetic creation. For over 50 years, the company has cultivated its own plants and herbs, from which it extracts active ingredients in the highest possible concentration. These natural treasures – aloe vera extracts, mallow extracts, Dead Sea minerals, and sea buckthorn oil – form the foundation of every product. Thanks to an innovative extraction method using highly concentrated carbon dioxide and low temperatures, the plant ingredients retain their pure, unaltered form, free from solvents.

Anna Lotan's natural professional cosmetics are not just plant-based ingredients. They also feature advanced technology and cutting-edge biopeptides: Matrixil 3000, which supports collagen production; Hexapeptide, which acts like a "natural Botox," and Myoxynol, which relaxes tense facial muscles. It also includes vitamin C in its most stable and effective form, Ascorbyl Tetraisopalmitate; and low-molecular-weight hyaluronic acid, which penetrates deep into the skin. Finally, it includes biomimetics—ingredients that mimic natural substances present in our skin, ensuring excellent tolerance even for the most reactive skin types.

The brand consistently avoids parabens, mineral oils, artificial colors, and fragrances. Most products are hypoallergenic, making them an ideal choice for beauty salons that serve clients with a variety of skin concerns—from rosacea and discoloration to mature skin requiring intensive regeneration.

A Laboratory That Creates the Future of Cosmetology

The Anna Lotan brand is more than just a cosmetics manufacturer—it is, above all, a world-class research and development center. The company operates four biolaboratories and its own production facility equipped with state-of-the-art technology. The Anna Lotan laboratories also provide research and development services for other companies in Israel and abroad, creating cosmeceuticals for renowned brands. Furthermore, Anna Lotan has developed formulas for beauty industry giants such as L'Oréal, Helena Rubinstein, Babor, and Dr. Belter throughout her career—proof that her knowledge and experience are valued worldwide.

The high production standards are confirmed by international certifications: ISO 9001:2008 and the GMP 22716 (Good Manufacturing Practice for cosmetics) standard. These certifications guarantee that every stage of production—from the selection of raw materials, through the manufacturing process, to packaging and storage—meets the most stringent requirements. Anna Lotan products are certified by the relevant health authorities in Israel, Europe, and other countries, making them a trusted choice not only by cosmetologists but also by dermatologists and doctors.

Product Lines – Solutions for Every Skin Type

One of the greatest advantages of the Anna Lotan brand is its versatility and adaptability to individual needs. Each product line was created with a specific skin type and skin concern in mind. Furthermore, all products are compatible with each other – they can be combined and mixed to create personalized skincare regimens. This not only increases the effectiveness of treatments but also reduces the cost of consumables for salons, allowing the treatments to be positioned as luxurious.

Barbados is a line designed for oily, combination, and sensitive skin. It contains Dead Sea minerals and plant extracts that soothe, cleanse, and regulate sebum production. Ideal for those struggling with imperfections and inflammation.

Alodem is a line dedicated to sensitive, vascular-prone skin and skin with rosacea. Based on a gradual AHA-based epidermal regeneration protocol and the sealing of blood vessels, it contains soothing extracts of aloe, myrtle, witch hazel, and butcher's broom. Rebuilding and thickening the epidermis makes blood vessels less visible, while the rich formula prevents new ones from forming.

Liquid Gold is a luxurious anti-aging line containing bio-gold, sea buckthorn oil, and advanced biopeptides. The products intensely nourish, smooth wrinkles, and restore the skin's youthful glow. It is a choice for salons offering top-class anti-aging treatments.

New Age Control is a line of anti-aging cosmetics with proven effectiveness. It contains innovative formulas with AHA acids, retinol, and cell renewal peptides that visibly reduce wrinkles and improve skin elasticity.

Greens is a natural skincare line for mature skin in need of rejuvenation. This line is based on plant extracts – hibiscus, lotus, and sesame – which have a lifting and smoothing effect while providing deep hydration.

Clear is a line designed for problematic, seborrheic, and acne-prone skin. It contains Dead Sea mud, fruit acids, and plant extracts that regulate seborrhea, cleanse pores, and soothe inflammation.

In addition to its core lines, the brand also offers Classic – a bestselling series with Dead Sea salts and liposomes; C-White – a brightening and moisturizing line with vitamin C; Renova – intensive care for dry skin with retinol; Eye Care – specialized care for the eye area; Mineral Make-Up – mineral makeup with SPF 17; and Body Care & SPA – luxurious body care.

For the most demanding professionals, the brand has created Anna Lotan PRO – a line available exclusively for beauty salons, offering advanced preparations for professional treatments and home care systems that are the perfect complement to in-office therapies.

Why Do Beauty Salons Choose Anna Lotan?

For over 20 years, since 2001, Anna Lotan dermocosmetics have enjoyed immense recognition among Polish cosmetologists and beauty salon owners. This is no coincidence – the brand offers professionals more than just high-quality products.

First, effectiveness. Anna Lotan cosmetics deliver visible results after just a few treatments. Salon clients notice improvements in their skin condition, which translates into loyalty and recommendations. For a beautician, nothing is more valuable than a satisfied client who returns and recommends the salon to their friends.

Second, safety. Hypoallergenic formulas, a lack of harsh ingredients, and rigorous quality testing make Anna Lotan cosmetics safe for even the most sensitive skin types. This means less stress associated with potential allergic reactions and greater comfort in the workplace.

Thirdly, versatility and cost-effectiveness. The ability to combine products from different lines allows for the creation of personalized treatments without the need for a vast inventory of products. This reduces purchasing and storage costs, while simultaneously increasing the value of the service in the eyes of the client.

Fourthly, professional support. Anna Lotan trained generations of estheticians worldwide until the end of her life. This tradition is continued by the company, which offers product training and support for professionals. Cosmetologists can count on assistance in selecting the optimal care program for each client.

Finally, prestige. Introducing Anna Lotan cosmetics to the salon's offerings signals to clients that the salon prioritizes quality, natural ingredients, and proven solutions. The brand is associated with luxury and professionalism – and this translates into the ability to position treatments in a higher price segment.

Global Presence, Local Trust

Today, Anna Lotan is one of the two leading professional cosmetics brands in Israel. Its products are exported to 48-56 countries worldwide, distributed to professional salons and pharmacies, and used by dermatologists. It's a brand that has earned the trust of thousands of professionals – from Europe, through Asia, and all the way to the Americas.

In Poland, Anna Lotan is headquartered in Warsaw and is constantly developing a network of partnerships with beauty salons and wholesalers. The brand offers attractive terms for business partners, generous discounts, and comprehensive product training. This isn't a one-time deal – it's a long-term collaboration based on mutual trust and a shared goal: to provide salon clients with the best.

Anna Lotan – A Choice for Those Who Don't Compromise

If you're looking for salon cosmetics that combine tradition, science, effectiveness, and safety, Anna Lotan is the obvious choice. This is a brand for professionals who prioritize quality, not marketing. These cosmetics are for those who understand that true care isn't just about what we see on the surface – it's primarily about supporting the skin's natural regeneration processes.

Over 50 years of experience, certified laboratories, natural active ingredients, innovative technologies, and the recognition of thousands of cosmetologists worldwide – these are the foundations on which the Anna Lotan brand is built. It's not just cosmetics. It's a skincare philosophy that respects the skin and works with its nature, not against it.

Join the group of professionals who have already discovered the power of Israeli dermocosmetics from Anna Lotan. See for yourself how effective cosmetics created with passion, knowledge, and respect for skin can be. Your clients deserve the best—and you deserve a partner you can trust.